ERGO - TO INSURE IS TO UNDERSTAND
An atmospheric and inspiring TVC for ERGO insurance. The concept was not to concentrate on a linear story but to capture a compilation of compelling scenes that contains an emotional message.
agency DDB LATVIA
creative SINTIJA POPENA, ANETE KESTERE
production STEVE SPENCER
director REINIS SPAILE
dop JANIS JURKOVSKIS
producer UNDINE BUKA
production manager HELVIJS FINKIS
project manager ANNIJA VITOLA
sound design MUTE, ANDIS ANSONS
cc JANIS ERGLIS
{"items":["4b09c127-0675-4439-961e-aea867f8993d","6cf360f7-e554-4c57-b002-7fe8de951335","97483185-2dbd-414e-a0bc-c573f3d80bc0","d54ab7de-8be0-44aa-8f6b-01526e1e62b6","7114a735-ec32-4330-b831-2e0d0a6e60eb","55cc5638-c9ce-4513-a03b-559e6533b2c0","34f783b2-a81b-4c1f-ad58-e7ae049bfcec","32e75c36-5214-40e6-945a-5a2d63cbd863","b3bcccc2-50c1-4885-a85f-ecaa0b256c5a","e69372d6-d669-4a53-9fa4-a0d59ad35965","a5d67302-1178-4ee7-8454-f6106da05614","a23acc13-13dc-4f9e-b331-7f79f4233b56","cd831328-6675-44ae-860f-6def0e143cae","0f986b79-514b-43a2-9457-2d07541c18bf","3ce947fd-208f-4745-9a6e-1c69bc499e1a","a2d41f56-f1b1-4b5f-885a-4675bcfc64f4","23009179-1741-4056-a404-eb1115c455e0","383faf10-cc9f-48dc-b1fe-4d177591a34b","41a05a8c-195c-4bb2-bab9-2819baf839ea"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":false,"cubeType":"fill","cubeRatio":1,"isVertical":true,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":false,"imageMargin":5,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":0,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":0,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryTextAlign":"center","scrollSnap":false,"itemClick":"expand","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","scrollDirection":0,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"Load more","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"6|bottom|1|fill|true|0|true","allowSocial":false,"allowDownload":false,"allowTitle":true,"allowDescription":false,"loveButton":false,"loveCounter":false,"showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":90,"usm":{}},"galleryHorizontalAlign":"center","galleryVerticalAlign":"center","imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":"color-5","itemShadowOpacityAndColor":{"value":"rgba(0, 0, 0, 0.2)"},"textBoxBorderColor":"color-5","titleDescriptionSpace":6,"textsVerticalPadding":0,"textsHorizontalPadding":0,"textBoxFillColor":"color-2","alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"calculateTextBoxHeightMode":"MANUAL","galleryLayout":6,"useCustomButton":false,"customButtonText":"","itemOpacity":{"themeName":"color_15","value":"rgba(43,43,43,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"eb garamond","preset":"Heading-M","editorKey":"font_5","size":37,"fontStyleParam":true,"displayName":"Basic Heading","value":"font:normal normal normal 37px/1.4em \"eb garamond\",serif;"},"itemFontSlideshow":{"family":"eb garamond","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":37,"preset":"Heading-M","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 37px/1.4em \"eb garamond\",serif;"},"itemDescriptionFontSlideshow":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemDescriptionFont":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(43,43,43,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(43,43,43,1)"},"loadMoreButtonFont":{"family":"helvetica-w01-light","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/1.4em helvetica-w01-light,helvetica-w02-light,sans-serif;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(43,43,43,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(43,43,43,1)"},"responsive":false,"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":6,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":594,"height":7229,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":604,"galleryHeight":7229,"scrollBase":0}}